THE GAP
BETWEEN ADS
AND RESULTS
IS STRATEGY.

You're probably spending money on ads. Maybe they're working okay. Maybe they're not. Either way there's a nagging feeling that something's missing — that results should be better given what you're putting in.

You've talked to agencies. Got the pitch. The glossy deck. The guarantees. Then six weeks in — nothing's changed and no one's picking up the phone.

I built Levante because I got tired of watching that happen.

After 1.5 years at PeriscoPe as a Performance Marketing Coordinator — running paid campaigns across Google, Meta and TikTok — I moved in-house to HiSmile for 3.5 years, growing from Digital Marketing Specialist to Advertising Lead to Digital Marketing Manager — I've seen both sides of the table.

I know what it looks like when a client is being kept busy with activity instead of being driven toward outcomes. And I know what a real system looks like when it's working.

I've been hands-on across over $100M in ad spend, as a solo operator, team contributor, and team lead. That gives me a calibrated understanding of when to scale, when to pull back, and when the problem is creative rather than budget, and what to do about it.

At Meta HQ with the HiSmile team.

Levante is selective by design. I work with a small number of clients at any time because that's the only way to do the work properly. You get me — not a junior who's never run a real campaign.